New year’s rez: get your e-mail list in pristine shape
Posted on January 11th, 2010 by Virginia in Social Marketing Tips
Your e-mail list is your most valuable tactical tool in your marketing kit. It’s your direct connection with customers. It’s where you’ll find your raving fans. It’s full of people who want to hear from you. So take this rough piece of coal and polish it into a diamond, so when you connect with your [...]
Email This PostAcceptance and the time/priorities continuum
Posted on January 8th, 2010 by Virginia in Social Marketing Tips
When I moved from bustling Boston to the California wine country in 2001, there was a period of adjustment. It took 5 months of teeth gnashing and hair-tearing before I accepted the fact that print jobs would take longer (a lot longer), nobody had the latest technology (PDFs? Never heard of ‘em!), and there was [...]
